Running out of new ideas for web content? Here’s one! If you have live customer chat, forums, or discussions boards on your site, read what people are chatting about. Find out which topics are burning hot. You can also go to sites that are similar to yours and browse those communication billboards to see what people are grumbling or raving about.

Web users are notoriously known for fighting each other on web forums. What are they fighting about? What questions are being asked? Maybe both sides need some additional information to settle their debate. Delve into the essence of the discussion and produce content that solves the problems you discover.

It’s a simple solution for discovering your audience’s needs. It’s completely free customer research. This works the same way for businesses that have sales representative on the phone. The questions raised by customers can be answered in the form of new articles on topics that customers are already burning to read more about. You’ll be surprised how much potential for your ideas lies with your visitors!!!

Having a customer-centric approach to business is essential in increasing your conversion!

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People say content is king. When high-profile researchers like Forrester Research published findings that claimed content to be the single-most motivating force for getting people to go online, every site owner suddenly started loading their sites with massive amounts of content. Such sudden content hype made everyone think of content more critically.

However, in this post I’ll attempt to disprove the statement about the royalty status of web content—at least in one important instance.

So when isn’t content king, prince or any other royal figure? The fact that people go to the internet to get content is true. Many studies worldwide show that the internet beats radio, television, and magazines as an information resource. However, searching for information isn’t the same thing as shopping.

When shopping online, web users do not necessarily search for content. In this instance, content’s role is only to inform shoppers about buying choices. And when people want content, they don’t generally browse e-shops. Instead surfers will look for sites that specialize in providing credible, authoritative, and compelling content.

If you stuff your e-commerce site with content just for the sake of adding words, it will be hopeless at best. Why? Because your site won’t drive the right kind of traffic. Traffic does no good unless it converts at a reasonable 2-4 percentage rate.

Offline, when we go to a store, there is a salesperson to give us information (content) to help us decide to purchase something. Well, online, (at least for now :)) e-commerce sites need content to compensate for the absence of a real sales-person. So content for e-commerce sites must be concise, understandable, and stick to the point of supporting site’s sales objectives. To improve their content, site owners use lots of various cutting-edge analytics to spot the things that cause problems and identify opportunities to achieve the desired results.

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By end of the March (2007 of course), systematicseo.com should be ranking similar in comparison to the top 5 Atlanta Internet Marketing Firms.

By the June 1, we should be ranking over 2-3 of those firms.

Who are these top 5 Atlanta firms? One you know already - it’s us! I wouldn’t use anyone else to do my SEO. But I can’t disclose other 4 firms. Why attract attention? Let the surprise be nasty to them! Isn’t what you want for that competition of yours?

Happy competition smashing!

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We are on schedule to launch our re-shufled “Search Engine Optimization” site this Friday.

Site is target to Atlanta market and is officially using only White Hat techniques!

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Hello everyone,

We are happy to announce our blog launch day! Whooorayyy!

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