Using other people’s post content as a springboard for ideas is a proven way to get more traffic and provide tons of valuable info. However, if you’re just copying someone else’s content sentence for sentence, it’ll be useless to your visitors and it will also infringe on copyrights. Here are 3 successful methods to re-use someone else’s text.

1) Add your perspective: Define your own perspective on the subject matter of the topic some else wrote. If someone writes about efficient ways to lose weight and you realize that this could benefit your customers, then rewrite the concept from your own perspective. You may disagree or agree on the statements made in the original content and it’s your opinion that will make your content stand out from other texts. You can also reference an original author.

2) Elaborate upon it: Day in and day out, people are discussing issues with written texts online.  They are using blogs, bulletin boards, and comments to propose new ways of dealing with daily problems in life such as marketing an online business, removing stains from clothing, or making a making a homemade tree fort.  Freeform discussions are great places to discover the questions that your audience has and create blog posts and articles that elaborate upon those ideas.  When elaborating on somebody else’s post, provide details, descriptions, and explanations as you proceed. Simpler posts will have a wider audience reach and prove more valuable for customers.

3) Provide a brief synopsis: Matt Cutts wrote a “quick post” the other day with a word count of 800.  In this fast paced, world hardly any one can afford to spend their precious time reading an 800 word essay. What is said in 800 words can be easily said in 200 and still make a perfect sense.

You are not inventing the wheel. Instead, you can filter and redevelop current information in new ways. You can observe the opinions of others and expand on their questions and observations. Draw from your own perspective and deliver a message to your audience based on your own experiences.

Re-posting is a valuable way to drive traffic and keep your website and your blogs stocked with relevant content.  But these three ways can only help improve your website in terms of driving website traffic and earning visitor interest if your content is unique, you give credit to the original author, and don’t abuse the practice.

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This entry was posted on Friday, March 16th, 2007 at 7:03 am and is filed under Content ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.