A Fun Tool For Checking Out the History Of Your Competition

January 25th, 2007 by Algimantas Meliukštis

One way to succeed in your online business is to learn from others who have been there and done that. What kind of homepage design gets the best results? What colors and images does your target audience respond best to? Archive.org’s WayBack Machine a great way to learn from your successful competitors who have been at the game for a while.

Just type in a URL and see how various websites have changed over the years. Let’s take a peek at MSN’s past…

1996 – LOVE the text under the cloud image that reads: “oh… and if you are new to the Internet…click here for our internet tutorial”(<< This is what’s so great about the WayBack Machine – this link will really take you to this internet tutorial frozen in time from 1996!)

MSN 2006

2000 – Data between 1996 and 2000 is scrambled, but by the year 2000, you can see that MSN has moved full swing into the search game. The design stayed relatively similar for the next several year. These were the days when Microsoft dominated search…

MSN 2000

2002 – A color scheme change and now displaying current stock prices (with a 20 minute delay) on the homepage.

MSN 2002

2003 – A slight color variation, but otherwise the design has remained pretty consistent.

MSN 2003

2006 – Pretty much holding steady with the design with slight variations

MSN 2006

2007 – MSN Today

MSN 2007

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