Amazon is running tests on the beta version of its PPC advertising program Clickriver Ads, an advertising service that allows businesses to place sponsored links within the Amazon site. Clickriver Ads was created by A9.com®, a search technologies company based in Palo Alto, California. A9.com is a wholly owned subsidiary of Amazon.com.

After reading several blog posts and forum discussions, I have found that people are generally happy to see a new player in the PPC marketplace. Some view the advent of Amazon PPC as a new opportunity. They’re hoping that their PPC traffic will convert at a higher rate than with Google or Yahoo PPC because people who log on to Amazon are more likely in the mindset to buy compared with search engines in general. Others are saying that’s its good to have a new player because greater competition means better service for advertisers. Says one person, “every competitor nipping at Google’s heels helps.” That is of course, if Amazon can pose any real threat to search giants like Google.

Though Amazon PPC is still in beta, people are reporting many problems with registration approval. The service is still limited to the U.S. customers only, so the rest of the world will have to wait as the US works out the bugs.

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This entry was posted on Thursday, February 1st, 2007 at 8:57 am and is filed under Pay Per Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.