If your business is one that serves the local community rather than the entire US or world, you may wonder if a lot of the money spent on search engine optimization will be wasted. Not at all! There are lots of ways to optimize for local search.
This is mainly accomplished by adding city, state, or neighborhood names to your keywords, for example “Atlanta search engine optimization.” Another small thing you can do is to add your full address to the footer of your website template so that it appears on every page of your website.
Adding your listing to Google Maps through the Google Local Business Center is another way to obtain high rankings in local markets. If you’ve ever done a search and seen a map image with listings to the right of it on the top of the search results, then you’ve seen the impact that Google Maps can have.
Google has also teamed up with coupon giant ‘ValPak’ to offer localized coupons for those listed in Google Maps. By adding setting up coupons with Google for your customers, your listing to the right of the Google Map will have a link labeled “coupons” below it.
Localizing search terms can increase your 1st page visibility
Even if you do serve more than the local market, lots of people may be searching for with local keywords attached. For very competitive industries and terms, this can greatly increase your number of first page listings.
We are an Atlanta search engine optimization company and although we work with businesses throughout the US and around the world, we also optimize for local search which and hold first page rankings for the terms Atlanta search engine optimization and Atlanta SEO.
So give it a try – localize!