Blog “optimization” is not the same type of optimization used in websites at all.  Sure, you’ll want to create keyword rich category tags, to alert the search engines to your presence, but most visits and conversation to high trafficked blogs comes from regular visitors, and referrals. 

Get Stickier

The most important thing you can to do optimize your blog is to make it “sticky” when readers arrive, they may not be hooked on your most recent post, but you want to make it easy for them to find posts that are interesting.  For a list of sticky plugins, check out this post on ProBlogger titled: WordPress Plugins to Make Your Blog Sticky.

Link Love

One of the best ways to get other bloggers to know that you exist is to link to other blogs.  Speaking of link love, here’s a great post about the value of link love.

Socialize

Adding social widgets to your blog and participating in social communities like MyBlogLog and StumbleUpon are great ways to connect with likeminded bloggers and other websites.  If you haven’t tried one of these communities, I’d suggest checking them out and making some connections with people. 

Happy Blogging!

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It’s Friday and most people are dreaming about the weekend or making plans to have a special time with the special mother in their life for Mother’s Day.  So today, we’re going to focus on a couple of super-quick website quality checks you can make to ensure that you’re site is in top-notch shape for the weekend:

Broken links checker
It’s inevitable.  Over time, some of the sites that you’ve linked to will have moved or shut down, so it’s important to periodically check for broken links. 

Quick Code Diagnostics
Poodle Predictor allows you to see your site as search engine’s view it.  Enter your URL to see how a description might look in the search engine results page.  The description you see won’t be how every search engine will display your site, but might reveal some changes you need to make to define the view in various search engines. 

The coolest part in my opinion about the Poodle Predictor is the Diagnostic View.  After entering a URL, click the Diagnostic View link to discover any places were you could optimize quickly (such as H1 tags and titles)

Blog Backup
I know someone that lost their entire blog and tons of valuable backlinks along with it.  What a mess.  The 13^th of each month has been officially deemed blog backup day.  With the right tools backing up your blog is fast, easy, and will give you unbelievable peace of mind. 

Back up your Blogger Blog

Back up your Wordpress Blog

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Online networking today has finally reached a level of maturity that allows people to interact in almost the same fashion that we would in real life.  The problem is that most marketers trying to take advantage of the promotional benefits or social networking are trying to connect with other people using only the mass communication tools of the past. 

Of course there is a need for mass communication tools like advertising, press releases, etc in website promotion—but these methods don’t fit into online social networking.  Every blogger knows the frustration of seeing a page of mass-submitted comments heartlessly advertising Viagra or other amazing Rx products. 

C’mon!  Why did that person ever waste their time!  Getting spam on a blog is even more insulting than getting spam through email or mail.  A blog, like other social networking sites, is personal and in order to get noticed by a person, you’ve got to strike up some personal interaction. 

Just like at a business event you wouldn’t walk up to someone and say. “Buy cheap Viagra now!” and then walk away… those kind of one-sided, thoughtless tactics don’t work online either.  If you want to get noticed by your potential customers and industry peers, the process isn’t much different from doing this in person.

Here are some quick tips for striking up professional-related conversations online. 

1.  Reply to blog posts—regularly.  Make it a point read the blogs on your RSS feed reader every day or at least every week.  When you have something to add to the conversation, don’t be shy—leave a comment!  Challenge yourself not to just passively read blogs, but to think about what these bloggers are saying so that your comments add value to the conversation.  If you’re a regular commenter, the blogger and other regular readers are sure to take notice.

2.  Create profiles on blog social networking sites like MyBlogLog.  This way, when you visit a blog of someone who has MyBlogLog installed on their blog, your image will appear as one of the latest visitors along with a link to your MyBlogLog profile.  Pictures are powerful.  Bloggers and readers both are more likely to visit your profile and consequently your blog if they see a picture.

3.  Discuss the ideas and observations of other bloggers in your blog posts.  When you link to other blogs in your blog posts, a trackback is created.  Through trackbacks, bloggers can see who is talking to them and linking to them. Wouldn’t you be more apt to strike up a conversation with someone who highlighted some of your ideas? 

The key to social networking is to be genuine—just as you would if you were face to face. 

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Titles and headlines are the first, and often the last, impression you will make on a web surfer. Your headline is without a doubt the most important part of your ad or sales letter. Without an explosive headline you won’t convert a passive viewer to an active a reader. The remaining text is important, but without a headline that really draws readers in, no one will never even know how great your content is.

Interesting facts

On average, 8 out of 10 people will read the headline, but only 2 out of 10 will read the rest. The headline determines the effectiveness of the entire sales letter or your ad because it determines whether or not people will even read your sales letter or ad.

Danger—explosives!

The power of the headline lies in its sudden detonation at the very moment customers lay their eyes upon it. If it fails to explode, the reader or shopper is lost. But when it doesn’t fail, readers will think “Oh, man, that’s got to be interesting!” Am I speaking in riddles? Simply put, make readers jump out of their chairs—but how do you make them do that?

The answer

Effective titles and headlines are written with the customer’s reaction in mind. Before you write your headline, envision the reaction you want a reader to have immediately after reading. If your headline doesn’t blow you away, chances are it won’t work for customers either. I do not believe that there is one simple formula for creating great headlines because topics and audiences are vastly different. Sometimes you need to be funny, sometimes sarcastic, sometimes dramatic, but no matter what, you need to cause a passive viewer to take action by reading further.

A tip: Have some people read your headlines. This takes only a few seconds but is extremely useful!

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How many bloggers are there online today? Lots and lots. Do they all write compelling content? Not really.

There are certain principles and guidelines to follow when blogging that are based on experience and people’s expectations. There’s been a lot of talk about what makes for a good blog lately, so I felt it was important to reinstate or reinforce the underlying virtues of good blogging—the four C’s of blogging to be remembered:

1. Community:

“Are you PARTICIPATING in social media networks or passively READING content?”

2. Content:

You have to have pleasure in writing. And that pleasure comes from writing on topics that you are passionate about. Before too long, blog readers sense the difference between “forced and stagnant” writing versus writing with great enthusiasm and energy. Are you interested in what you write? Will other people be interested?

3. Clarity:

Your blog must be crystal clear with its vision outlined. What makes you different and special as a writer? Readers should have an idea of what your blog project is about.

4. Consistency:

Is your “blog personality” CONSISTENT with who YOU are? Are you offering a consistent EXPERIENCE to your community?

These are purely and simply tools for planning and organization of your writing. Yes, I really use them … and really think about them. And I encourage you to refer to the four C’s when you are blogging.

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