5 Fast and Simple Things you Can Do to Optimize Your Website

Monday, January 8th, 2007 by Algimantas Meliukštis

Not every company can afford an SEO team right now. And chances are good that if your running on a tight budget, you’re also running on a limited amount of time. For you, we’ve compiled a list of 5 fast and simple things you can do to optimize your website:

#1: Break up long pages of text into multiple shorter pages.

Not only do search engines tend to favor shorter pages and smaller file sizes, but shorter chunks of content are also more user-friendly. By breaking up your longer pages of content into multiple shorter pages, you’ll bulk up your website with more pages of related content.

#2: Use keywords in H tags.

Instead of bolding text and increasing font size for your page headings and subheadings, use your Heading tags (H1, H2, etc). When you use keywords in your H tags you are telling the search engines that these are key terms for this page and worthy of a prominent ranking in the search results.

#3: Add a Sitemap:

From an SEO perspective, the goal of a sitemap is to ensure that every page on the site can be easily indexed by search engine spiders. Because spiders “crawl” websites, they need to be able to reach each page of the site from any one page. A good sitemap ensures that this is possible.

#4: Add content frequently:

When you add new content, you are essentially inviting spiders to come back and visit more often. Even if you’re busy, find the time to write at least 250 to 300 words of relevant content to add to your site on a weekly basis. Just think, if you did this every week, your site would have 52 new pages by the end of next year!

#5: Optimize title tags:

Title tags are such a simple thing but can be very effective in terms of SEO. The title tag for each page should be unique. Make sure your title tags include the specifics keyword or keywords you are targeting on the page.

A full scale website optimization project can take months of work by an entire team of software developers, copywriters, link building specialists, and a project manager with an extensive knowledge of SEO to oversee the entire project. More than likely, the competitors holding the top spots for your target keywords employ an SEO team.

We hope however that these simple SEO friendly adjustments will give you a rankings a boost and jumpstart your online success. We wish you the best in your online business building!

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