Word Choices That Determine Focus: We-We vs. You-You

Have you ever wondered how phenomenally fantastic most of online companies are: #1!, leading!, premiere!, fastest!, greatest!, smartest!, most dynamic!… simply the best :). Are you one of those companies? Or is this a mega trend that promotes self-centered approach and exaggeration? No matter how you call it, it’s about to extinct. Today’s customers demand […]

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