The online advertising company Quigo is stealing away big customers from Google and Yahoo. Well, that’s a bold statement to make and it may seem a little exaggerated, but in essence Quigo exemplifies that smaller advertisers can also have a fair share of the contextual ads marketplace.

Quigo’s contextual online ads have been a success because they offer what Google and Yahoo don’t. For example, let’s say that you sign up for Google Adwords. Do you know where your ads will be displayed? Will they appear on highly visited websites or on some unknown blogger’s website? You won’t even see reports that show which websites your ads were running on.

In fact, there’s no control or transparency whatsoever. The good thing is that you’ll pay only when some one clicks that ad. One click, however, might cost you five bucks or more if it’s one of your high demand keywords. But what good does the 5 buck click bring if it originated from the website that’s unlikely to drive in your prospects? We can’t blindly rely on Google Bots reading the content with 100 percent accuracy and relevancy. Well, at lease I don’t

In contrast, Quigo gives customers what they need most - control and transparency. You’re in control of your advertising project because you choose to place your ads where you deem them necessary. Major players such as ESPN.com, FoxNews.com and Cox Newspapers’ 17 realized the advantage of opaque business and turned away from Google and Yahoo.

Those are some mighty big players for Google and Yahoo to lose—and we all know that these players don’t like to lose. Have the big guys already pegged this as a losing business model, or do you think Quigo will be the next company to be assimilated?

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This entry was posted on Thursday, March 8th, 2007 at 11:33 am and is filed under Internet Marketing, Pay Per Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.