To execute a highly successful pay-per-click advertising campaign, it’s essential to carefully scrutinize the pages your visitors land on after clicking your PPC ad. Beginners to PPC normally set their product or category pages as their landing pages—but these pages aren’t specifically designed to cater to the users that come from specific ads.

The key with PPC is to make landing pages absolutely laser targeted based on the ad that enticed them to click.

That means that the best landing pages aren’t entry pages either. If you want to entice and convert a visitor who’s looking for a BMX bike, you must not bother him with other options for bikes. You’ll want to send that user straight to the BMX bikes—or even to the exact model if it was used in the keyword search. In the world of the internet where you have only seconds to capture a user’s attention, ensuring that the first thing they see is laser-targeted to their desires is critical.

Using homepages as landing pages has also proven to be ineffective for in most cases. The exception is when you are bidding on keywords that encompass a broad range of goods and there’s nothing specific that users coming with such keywords would like to buy.

When doing online paid advertising your goal to get instant exposure and increase revenue. To accomplish this, you’ll need to constantly research industry keywords and tweak your landing pages accordingly until you reach the optimal conversion rate. Once your conversion rate is healthy, you can then increase your bid amount so that your contextual ads appear more frequently on keywords you are targeting.

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This entry was posted on Thursday, March 15th, 2007 at 6:56 am and is filed under Pay Per Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.