Running out of new ideas for web content? Here’s one! If you have live customer chat, forums, or discussions boards on your site, read what people are chatting about. Find out which topics are burning hot. You can also go to sites that are similar to yours and browse those communication billboards to see what people are grumbling or raving about.

Web users are notoriously known for fighting each other on web forums. What are they fighting about? What questions are being asked? Maybe both sides need some additional information to settle their debate. Delve into the essence of the discussion and produce content that solves the problems you discover.

It’s a simple solution for discovering your audience’s needs. It’s completely free customer research. This works the same way for businesses that have sales representative on the phone. The questions raised by customers can be answered in the form of new articles on topics that customers are already burning to read more about. You’ll be surprised how much potential for your ideas lies with your visitors!!!

Having a customer-centric approach to business is essential in increasing your conversion!

Bookmark to:

This entry was posted on Wednesday, January 31st, 2007 at 8:48 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.