Have you ever wondered how phenomenally fantastic most of online companies are: #1!, leading!, premiere!, fastest!, greatest!, smartest!, most dynamic!… simply the best :). Are you one of those companies? Or is this a mega trend that promotes self-centered approach and exaggeration? No matter how you call it, it’s about to extinct.

Today’s customers demand greater transparency and authenticity. It’s the new standard you have to live with. They want to know how your business can bring them satisfaction in one or another way.

Web users got bored with dubious words of praise. They seek the REAL deal. “What is in it for me?” they ask. Pronouns such as “I,” “we,” “our,”  and your company name  as well as  customer-focused words such as “you” and “your” are key indicators of your focus.

There’s a handy free online analysis tool which tells how customer centered your web copy is. It’s called We-We Calculator developed by Futurenowinc.

You simply type in the url of your website. The tool calculates the instances of customer centered  and self-centered words. Then It gives you the percentage including  original length of Page (including all HTML) , content length after stripping HTML, and a total word count. It is nothing more than a handy, but rough guide that will help you focus on something important. There are lots of variables and also remember there are no shortcuts to writing great copy.

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This entry was posted on Monday, April 2nd, 2007 at 1:01 am and is filed under Content ideas, web content, persuasive content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.