On page optimization refers to a number of markup and content elements on a website. First off, when we talk ONPAGE, we mean on the actual webpage. Whatever task the SEO specialist undertakes, he or she is making it to the website coding. The SEO modifies and edits the markup.

It does not take a rocket scientist to understand on-page optimization because it mostly deals with the content and the Meta tags of your website. A critical mistake that many make is considering that content is just a bunch of keywords or that is should just be some sort of filler for the pages.  The keyword and topic-rich content of your website is a hallmark for a search engine that must determine what your site is about, but it’s also the force that will intrigue and convert customers and keep them coming back.

On-page optimization may not boost your page rank, but it surely can make your website more compliant to the standards of the major search engines. On-page optimization makes your site crawlable and easy for search engines to index.

Search engines can’t read images and other types of multimedia (video, audio, flash etc.). Thus, the text is often the most critical element that causes your site to rank well for your target keywords.  Search engines look for various clues within the markup on the page to determine the most relevant keywords on a website.

TITLE TAG: First they search for the title of the page.   A title tag offers the most important hint about the content on the page. 

HEADER TAGS: Headers (or headlines) are supplemental to the title, so if the same keyword is contained throughout those tags, you get relevance credits from search engines.

URL (page address): Search engines also scan the URL of the page itself. So it is important that those URL’s contain the keywords you are targeting. Search engines think that if the same keyword phrase appears in the title tags, the header tags and the URL, then there is a strong likelihood that this is keyword phrase defines the topic of the page.

Meta tags: Even though some search engines don’t regard meta tags as crucial to indexing and ranking, they still play a significant role in on-page optimization. Some search engines still use them to display your page in their lists. Try to make them different for every page on your site.

Hopefully, on-page optimization makes more sense now. If not, check out our “WHAT IS SEO?” section for more details or drop us a line via our CONTACT FORM.

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This entry was posted on Monday, March 26th, 2007 at 3:16 am and is filed under Search Engine Optimization, On page optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.