The Systematic SEO team is eager to share thoughts about our visit to SES San Jose'06-an event that was another record hit! Huge crowds gathered at the session rooms and the expo floor. It's obvious that the Search industry is set for growth and is evolving at a remarkable pace.
SES San Jose '06 Event Overview:
SES San Jose was a 4 day conference in San Jose, California. It started on August 7, 2006. The event was organized by world-famous search authority Danny Sullivan. Presenters delivered information on growing business through search engine marketing. Presentations were given on the ins-and-outs of search engine marketing by top search experts and the search engines themselves.
It was a unique opportunity to network with fellow marketers and search engine industry professionals and to discuss the developments in search engine marketing. We were granted access to the world's most comprehensive assembly of search engine marketing partners and affiliates.
What Did We Learn at SES San Jose '06 Event?
We received inside information about how search engines list websites through free and through paid placements. Experts discussed how to get free "organic" traffic by developing a website that caters to both search engines and your visitors. We learned how to proficiently purchase listings that are guaranteed to position your company at the top of search engine results.
In our opinion, the most essential bit of knowledge we gained at SES San Jose ‘06 was how to estimate the ROI of your search marketing strategy by tracking your visitors from the time they hit your site until the moment that they buy.
Presenters introduced exciting new tips on how to improve conversion rates to increase sales. We also gained new information about ways to build links that drive quality traffic to your website and how to avoid the "spamming" of the search engines. We conversed about the trends and developments in the world of web search, and how we can profit from the changes in the search industry. Overall, SES San Jose '06 was a huge success and we're excited to pass this cutting-edge knowledge on to you.
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