Google Website Optimizer allows you to test different combinations of elements on your landing page to landing pages with the highest possible Return on Investment (ROI). Website Optimizer is a powerful tool for getting into the psyche of your customer and greatly improving conversion rate and ROI.
In this article, we'll discuss how you can improve your conversion rate and increase your ROI by testing various landing page elements and implementing the combination that is most successful. We will study the effects that different content components such as title, image, product description, and call to action have on the conversion rate of your website visitors.
A landing page is a page that visitors "land" on when they:
The goal of a landing page is to:
When a user takes a desired action, this is known as a "conversion".
A landing page is a critical element in producing conversions. After reaching your landing page, a user typically decides whether or not to stay within several seconds. Research shows that the majority of visitors need a compelling reason to stay on a website or they will leave. Therefore, it's critical that a landing page make a good first impression and inspire action. The effectiveness of landing page components such as the headline, prominent graphics, promotional text, and the call to action will have a tremendous impact on your conversion rate.
But how do you design an effective landing page? You need to tweak the landing page components so that they are as effective as possible. The bad news is that there is no magic formula for accomplishing this. But the great news is that Google Website Optimizer can show you exactly which landing pages cause the greatest number of visitors to take action.
Multivariate testing tools such as like Optimost, Sitespect.com, ConversionMultiplier.com, and Offermatica.com have been available for some time. However, most of these multivariate testing tools are incredibly complex and designed for giant websites like Amazon.com, not the small and medium sized website with a few thousand unique visitors per day. Additionally, these types of multivariate test tools can start at around $5000 per month for basic features. Guess how much Google Website Optimizer costs? Believe it or not, it's FREE!
Using Google's Website Optimizer tool, you can perform an experiment that will test different combinations of your landing page components. This is known as "multivariate testing." For example, which attention grabbing headline will result in the best ROI?
Which of these images produces the best ROI? Which promotional text works the best? Which call to action? When you have a few versions of each landing page component, the task of determining which combination performs the best becomes very complicated:
x 3 Graphics
x 3 promo texts
x 3 call to action
= 81 versions - Wow!
Which image should we use: a product image, a photo of a person, or company graphic?
In the past, web designers would choose the image that they liked best. But basing critical decisions about landing page element on one person's opinion is not a systematic approach to creating a highly effective website.
Website Optimizer makes it easy to create an experiment to test these variations and keep track of results.
You will see landing page statistics
And you will see which page combination performed the best
These reports will give you the information you need to make critical decisions about creating the best-performing landing page possible. By testing combinations of your landing page, you can determine which strategy works best for:
You can learn more by watching Google Intructional video
Your info has been sent.
If you prefer giving us more details to work with fill out this form.