In order for a website to achieve a true measure of success, it must excel in the areas of content, aesthetics, navigation and optimization for search engines. Many marketers don't understand why their sites don't rank well for the keywords that are most relevant to their products and services. The reason is that SEO is so much more than just keywords, content, and links.
Website architecture is vital to search engine indexing. If the visiting search engine crawler is faced certain technical barriers, it can restrict or end the indexing process. There are several factors to consider when performing a systematic analysis of your Website's architecture:
How Directories Are Set Up on Servers
Site Navigation Scheme
Subdirectories, File Naming, and URL Structure
Page Layout and Structure
Robots.txt & Server Setup
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